Word of mouth marketing is imperative to the success of any private practice. Getting positive reviews without damaging your doctor patient relationship can be delicate business. You don't want your patients to feel like they are being pushed for sound bites and quote board material. It is important to carefully choose which patients to target and when to target them. Dr. C. Noel Henley at Physician's Practice provides insight about how to generate online ratings and reviews from your patients. Here are a few suggestions for optimizing your doctor profile online via review requests:
- Include a review card with documents you send home to selected patients. Your review card should include information about your practice and the web addresses of the sites you prefer to be rated on. Either pre-select or come up with a subtle way to alert the front desk when a patient should receive a card.
- Follow up within 3-4 days, preferably via email so that you can include clickable links to review sites. It should be noted that patients who are active on email are the most likely to leave online ratings.
- Keep careful records of the patients you have solicited and those who have posted reviews. Not many patients will mind a single request, but none of them will want to be pestered.
- When patients do post a review be sure to thank them during their next visit!
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