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| Photo Credit: digitaltrends.com |
The ever changing world of search, social and web/mobile tech is always difficult to forecast, however, a switch to targeted online marketing agencies seems to be in the works. Nigel Muir at TheDrum.com predicts that "Big media agencies will lose their hold on search marketing." He refers to "Shicklegate" as a prime indicator of why. The Shicklegate scandal started over a resignation letter tendered by an over-stressed UK account manager in which he detailed the various misdeeds of his boss. The letter went viral and the Twitter army hashtagged the exec and his boss into internet infamy.
The salacious details garnered most of the attention, but the fine print is where the effects on SEO marketing can be seen. It seems that designated account managers at some of the big agencies are being stretched dangerously thin. Their excessive workload can only equal negative neglected results for your marketing plan. An agency's name has zero relevance in SEO marketing. The only thing that matters is results and if the big boys can't deliver you may want to consider switching to a smaller more dedicated firm. With a targeted agency you can be confident that your representative is spending ample time focused on your business. They will make sure your keyword research and implementation is maximized because their success is directly tied into yours.
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