Sharing Matters
Search Engine algorithms have been updated to account for the rise of Social Media. The assumption is that people typically like and share information that is relevant to them and thus of high quality. Naturally people at times repost things in an attempt to be funny or outlandish, but most often they directly support people, organizations and subjects they have a genuine interest in.
Reader actions on social media are considered "social signals." The more "+1" an article gets on the Google Plus platform or "like" on FaceBook the higher the likelihood it will outrank less popular content. With this in mind the minimal amount of time it takes to promote your content via the top social media channels suddenly seems well worth it.
Why the Change?
As usual unethical types have found ways to shortcut the system. As black hat SEO practices become more prevalent the search engines are downgrading the importance of proven techniques such as back linking in favor of organic feedback. Social signals will eventually find their way into the unethical repertoire, by which time the algorithms will a new layer of measurement.This is the nature of the beast. But, as long as you have a reputable SEO firm handling your content promotion you can be confident that your practice will stay abreast of the trends used to build traffic and page ranking ethically and with strong results.
Reader actions on social media are considered "social signals." The more "+1" an article gets on the Google Plus platform or "like" on FaceBook the higher the likelihood it will outrank less popular content. With this in mind the minimal amount of time it takes to promote your content via the top social media channels suddenly seems well worth it.
Why the Change?
As usual unethical types have found ways to shortcut the system. As black hat SEO practices become more prevalent the search engines are downgrading the importance of proven techniques such as back linking in favor of organic feedback. Social signals will eventually find their way into the unethical repertoire, by which time the algorithms will a new layer of measurement.This is the nature of the beast. But, as long as you have a reputable SEO firm handling your content promotion you can be confident that your practice will stay abreast of the trends used to build traffic and page ranking ethically and with strong results.
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