Monday, June 17, 2013

Big Brother is Reading Your Tweets

Photo Credit: theimaginativeconservative.org
This article posted on NPR.org is an eye-opener for doctors using social media for medical practice marketing. The information you publish on your blog or social media sites has the potential to trigger an investigation from your state licensing board. Obviously this is a big concern for physicians. And unfortunately reviews from actual board members regarding what constitutes inappropriate content is hardly reassuring. They mentioned the expected red flags; using a patient's photo without consent, posting false or misleading information, romantic involvement with patients. Other less expected red flags included placing doctors under scutiny for posting anything disrespectful about patients, even if there is no identifying information.

Posting disrespectful information is unprofessional, but worthy of an investigation? How much sway should your state licensing board have over what you can and cannot post? Tell us what you think in the comments section.




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