Sarah Evans maintains a
social-media and PR blog. Every quarter Sarah and her staff work hard to select
the most relevant stats for marketers. They share those stats with Ad Age. Here
is a sneak peak.
1. eMarketer estimates there will be nearly 21 million Twitter
users in the U.S. by the end of this year, and a sizable minority of those will
use the service at least in part to follow brands. (eMarketer)
2. Forty percent of bloggers consider themselves
professionals. (MediaBistro/State of the Blogosphere 2011)
3. There are now more than 800 million
active Facebook users, with more than 200 million added in 2011. (Social Media Examiner)
4. B2C Facebook results are 30% above average on
Sundays. (Convince & Convert)
5. Tweets last up to 67 times longer for users
with higher Klout scores. (Mashable)
6. Nearly every large charity and university
in America is on Facebook. Less than 60% of the Fortune 500 are. (Grow)
7. B2B marketers are spending millions of dollars
annually on social-marketing programs, though nearly 30% are not tracking the
impact of social-media programs on lead generation and sales. (TechJournal/Pardot)
8. Thirty-four percent of marketers have
generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)
9. Roughly two-thirds of social-media users
say that staying in touch with current friends and family members is a major
reason they use these sites, while half say that connecting with old friends
they’ve lost touch with is a major reason behind their use of these
technologies. (PEW Research)
10. The vast majority (95%) of the parents
of 10-year-olds on Facebook were aware when their child signed up for the site,
and 78% of those parents helped create the child’s account [despite rules that
prohibit children under 13 from joining the social-networking site]. (CNN Tech)
11. One in three respondents (33%) said that
they would prioritize social-media freedom, device flexibility, and work mobility
over salary in accepting a job offer. (GigaOm)
12. One in three texters would rather text than
talk. (NYTimes: Bits)
13. Seventy-seven percent of consumers said
they interact with brands on Facebook primarily through reading posts and
updates from the brands [....] 17% of respondents said they interact with
brands by sharing experiences and news stories with others about the brand, and
only 13% of respondents said they post updates about brands that they
like. (Mashable)
14. The average Facebook user has 130
friends and is connected to 80 pages, events and groups. (Social Media Examiner)
15. Seventy-three percent of people think employees
overshare on social-media. (Marketing Pilgrim)
CLICK HERE to read the entire list