Monday, December 10, 2012

Want to be the top doctor on twitter?

Ok, so you just signed up for your very own Twitter account to start promoting your practice in the competitive area of medical social media. First things first, you have to find out who the major players are and devise a strategy to either compete with them or network to piggy bank on their huge list of followers. How do you know who are the preeminent doctors participating on Twitter, though? Who are they and what are their tweets about? What sort of people comprise their list of followers?

There's a great service called TwitterDoctors.net, and it's probably the easiest method of finding out who your competitors are and who follows them. Essentially, the site is a directory that ranks other doctors by both their tweets and the number of followers they have. You might be surprised also, to discover that it's not always the most prolific tweeters that gain the most followers.

Once logged on, you're sure to come across some famous MDs, such as Dr. Sanjay Gupta and Dr. Oz. but the majority are just normal doctors like you that are looking to promote their practice and doctor blog through social media. The range of topics covered is immense. Some focus on medical/health news and advice while others like to tweet their families, hobbies, or interests. It's extremely useful to take a browse through this site and develop your own personal content strategy based upon what you like/dislike about your peer's tweets and profiles.

If you'd like to be listed in TwitterDoctors.net all you have to do is click on the big green button and they'll walk you through it. After that you'll be well on your way to climbing the rankings and with the correct healthcare marketing strategy, you just might be the next Twitter sensation!

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