It’s very unusual to see a regularly updated Doctor’s blog. Having to constantly keep up with the research in your field, see patients, and have a reasonable work/life balance can lead to neglecting a blog. Unfortunately a blog that is left idle for weeks doesn’t really serve any purpose. If it’s neglected you risk losing your audience and potential clients from lack of information or posting. You’ll have to figure out the perfect posting frequency for your social media strategy that allows balance in your life.
Here are some tips that can help:
• You don’t have to write a memoir. A blog post of 150-300 words is plenty if you are posting 2-3 times a week. Instead of exploring a topic in detail in a single article, break it up into a series and just cover one idea in each post.
• Sometimes finding what to blog about takes the most amount of time. What helps us is whenever we have an idea we make a note. That way when you sit down to blog, you’ll have a vast list of categories and topics you wish to cover without spending valuable time brainstorming.
• If you’re really too pressed for time, outsource. Then, all you have to do is review the posts once a week instead of writing them!
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