Facebook recently teamed up with Forrester Research to conduct a study of the marketing/media usage of 101 C-level and VP–level marketing professionals. The study (not surprisingly) shows a changing environment. To quote Facebook and Forrester, “The connected world has rerouted the customer journey."
The traditional purchase funnel reflects the behavior of customers in the TV and radio age.
In the TV and radio age people became familiar with a brand and considered purchasing that brand. If they bought it and decided they liked it they came back for more. And eventually over time they became loyal to the brand. “I’m a Ford man.” “I only buy Clorox.”
Facebook and Forrester are proposing a modern standard, one that includes the changes brought on by social media. Theirs looks more like a circle:
CLICK HERE to read the entire article on Mashable.com
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