How To: Healthcare Marketing Photography

Wouldn't it be cool if you could use Photoshop to create a faux group shot of the all the doctors in your practice? A wave of the Photoshop wand and shazaam a classic photo with arms folded and stethoscopes on. Weekly Probe thought so. They wrote about the "DrClonetastic" Photoshop filter and all its bells and whistles. Unfortunately, Weekly Probe is in the business of spoof news.

Until the magic wand filter is invented you'll have to get photos the old fashioned way. Set a day and time for your staff to pose. Make sure you give them advanced notice, they will want get their haircut, nails done, may be even a quick stop at the tanning salon. For continuity you may want to color coordinate the scrubs! You can use the winning image as your Facebook cover or even on your own doctor blog.

Make the most out of the shoot:

Tell the photographer exactly what you want: employee headshots, building interior/exteriors shots, close-ups of cutting edge equipment, patient photographs (click here for suggestions).

Your photos can be used throughout the social media world; Facebook, Pinterest, Twitter, on your website and blog. And they can be used to increase SEO (search engine optimization) so be sure to check with a social media consultant about the potential impact. Competition for keywords in the image market is much lower than in the text content market. But, that won't last long so stake your claim now!