Get an SEO Boost with Hub Pages

Photo Credit: hubpages.com

We like what Google likes. And for the time being Google treats hubpages.com as a quality source of content. So let's look at the nuts and bolts to see how hubpages can be used to bolster your medical SEO strategy.

The Hubs Blueprint
These single-topic web pages attract content writers looking to increase ad revenue or product sellers pushing their merchandising sites. When a new hub page is added to this massive informational site it tends to be indexed quickly, meaning that it may show up in search results faster than other recently added content. If you are building a new website for your practice create a handful of hub pages linking back to your site as they may generate a boost in ranking thanks to high-value backlinks.

The Guts of a Good Hub Page
Deep down hubs are meant to be informative and educational. Browse through the health categories and you will see that opinions from a real doctor would be extremely helpful. Creating a series of hub pages specific to your specialty will give you the opportunity to highlight your expertise and will provide readers with a trustworthy information source.

Don't neglect key words when building out your hub pages. Keyword optimize by creating content that targets the same keywords you use to rank your website or blog. Use those keywords as anchor text to link back to your site. Hub pages are social so you'll want to encourage your readers to engage in chats and comments. And you'll want to add followers with your hubs as social signals are important to your SEO strategy.

This may sound like too much extra work. If that is the case you may want to outsource the day-to-day management of hub pages to your social media partner.