Medical Marketing: Naysayers are just Jealous

Big Pharma and healthcare insurance giants have been aggressively marketing their products and services for years. Their tactics are a core issue of complaint against the medical industry. For this reasons doctors have often chosen to quietly build a regional practice and let their work speak for itself.

But, today with cost of running a practice going up, the cost of medical school loans going up, the cost of malpractice insurance (as always) going up, doctors are delving into the world of marketing. It makes good business sense.

And with rise of social media medical marketing it is becoming a much more organic process. In the past doctors aimed for strong word-of-mouth. The same is true today, only that word-of-mouth message gets spread across forums and review sites, Twitter and Facebook likes.

It is imperative that doctors remain active in their marketing efforts. And it is strongly advised that they engage the services of a medical media marketing consultant. But, ultimately it is the strength of their practice and their bond with patients that will market their practice and build their business.

Medical marketing naysayers know this. If a colleague says, "You're doing well because you're always blogging and tweeting." What you should hear is, "Your doing well because you're talented and people are talking about you."