Doctor Blog: We Have Another Winner

Photo Credit: howardluksmd.com

We can talk and talk (or blog and blog) about best practices, but sometimes you really need to see how other doctors are managing their social media presence to get a clear picture of what works. Orthopedic surgeon, Howard Luks sets a great example to follow.

Luks aims his blog entries at doctors, healthcare organizations and traditional/social media users. His blog is not a high volume page. It showcases how powerful occasional posts can be when focused on relevant topics capable of generating interest and audience feedback. This strategy is most successful when the blogger is active in other areas of medical social media.

Logging time in front of the camera can be a real advantage as this post demonstrates.  It is laudable but not surprising that CBS chose Dr. Luks to appear in a segment about social media and its effect on the practice of medicine.

Doctors with the capability to represent themselves and the industry well on video have a significant advantage in the public relations arena. Where do you excel? Can you leverage that skill-set to garner good press? Our digital media consulting services can help you answer those questions and move in the successful direction of Dr. Luks.