The Growth of Long Tail Keyword Primacy

People are becoming increasingly specific with their search terms and it might surprise you to learn that this means adding additional qualifiers. The experts at Quick Sprout say that the rise of long-tail keyword primacy is an important SEO trend to watch in 2013. A single keyword search can return thousands if not millions of results, thus internet users are adding more in order to get less--and better results. This is a positive development for doctors building a web presence. A customer who finds your practice through a highly specific search has a lot of new patient potential. And long-tail keywords are less expensive to rank for due to less competition.

In order to take advantage of the long-tail trend you will need to know what your patients are looking for online. Geographic keywords will continue to be important with descriptors added for specific medical issues. For example a person looking for a new dentist might search for "Low cost gum care dentist Long Beach" rather than "dentist Long Beach."

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