Reputation Management for Doctors: The Hospital Effect

The relationship between doctors and hospitals must be symbiotic, anything less can spell disaster. Whether you work primarily at a hospital or benefit from specific hospital privileges that support your private practice reputation is of the utmost importance. Negative PR toward you is bad for them. And negative PR toward them is bad for you.

Don't sit around worrying about the negative what-ifs. The Becker Hospital Review posted an article “8 Best Practices for Managing a Hospital’s Reputation.” The article poses a lot of interesting questions. Questions that you should take the time to answer. What are your hospital’s strategies and policies for reputation management? How do they plan to protect you if hospital’s reputation comes under fire?

As you'll see responding to negative press is an important factor in reputation management for both doctors and hospitals. Given the proliferation of online forums and reviews you may want to consult a SEO management firm to insure that you are fully versed and protected.