Reputation Management for Doctors: Identity Fraud

Plagarism is a problem in the cut and paste world of online content. Sheryl Cash, a correspondent for American Medical News addressed this issue in a recent article. This type of fraud adversly effects online marketing programs; page rank, visibility and ROI will all take a hit.

For doctors loss of effectiveness is a minor concern compared to complications in reputation management. If someone poses as you online and offers inaccurate advice it will your be reputation at stake and given medical boards stated objective to monitor questionable online behavior this is something you should be weary of.

Cash's article discusses ways to protect yourself. A simple suggestion being to "claim your name" on all social media platforms regardless of whether or not you intend to actively participate. We agree with many of the suggestions listed in the article. But...

You don't have to do it all yourself

This issue has been on our radar for a long time. It is one of the reasons reputation management for doctors is a core facet of our business. We use every resource we have to monitor the internet for mentions of your name or the name of your practice. This includes monitoring all major social media sites and medical specific online forums to see what posters are saying about you. Our job is to help intentify potential online ID theft before it puts your reputation at risk.