SEO is a practice that is constantly changing and strategies are being constantly adjusted to deal with those changes. More and more information that SEO firms used to use to make decisions about keyword targeting is now being hidden by Google. Encrypted search results seem to be the culprit. Hupsort.com has detailed descriptions about how HTTPS works and what impact it has on keywords.
Google has made it harder for markets to have access to data about organic search traffic, that even includes terms being used to find their own site! Hartley Brody, author of the HubSpot articles, believes this is not intentional. He believes that it is security and privacy that are the big issues. It isn’t difficult to deduce that a reduction in the functionality of free services like google analytics may lead to a higher percentage of firms that will pay google money for their Adwords program.
This doesn’t mean the end for web content:
According to Brody, “Optimizing your website will be less about tracking keywords and rankings, and more about capturing visitors once they’ve landed on your website.” This means, above all, focusing on creating high quality and compelling content. This is something that is good for you, your patients, and your practice.
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Thanks for the great information.. It is very useful and informative.
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