Part One
If you are in the dark about SEO best practices you are not alone. Most doctors employing a contractor to write web content felt the same going in. Search Engine Optimization is a rapidly developing field. Keeping up with all of the intricacies is best left to the specialists. However, learning the basics is easy and it can have a huge impact on your web traffic and patient interaction. For starters here is a quick SEO guide for beginners.
How to Choose Keywords for Doctors:
While you would be happy to get site traffic from just about anywhere, it is regional traffic that will have the most impact on your practice. Your web content needs to help potential patients in the surrounding area find you (click here for a list of typical geographic modifiers used in search engine optimization). Working the name of a city or region into the text of a post can seem like baiting if the writing isn't clever. Let's face it, there aren't a lot of synonyms for 'Long Beach blepharoplasty.' That said it is important to have a working knowledge of the search terms you are targeting so you don't inadvertently delete keywords when you review ghostwritten content.
Additional Key Phrases to Use:
- Plastic surgeons can find great fodder for posts in the the media. A post about calf implants might be a strong traffic driver. You can use hot topics effectively even you don't offer those particular procedures by commissioning an "Alternatives to..." article.
- Patients can be cost obsessed. And much to their annoyance most practices prefer not to list their prices online. If your patients pay for out of pocket procedures consider posting average price ranges online (with notice that costs may vary).
- What are the FAQs you get from patients? Have your SEO consultant analyse the most highly searched version of those questions. Address those questions in posts to drive traffic.
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