You can certainly succeed without Ms. O, however, her considerable influence should not be overlooked. Oprah's multi-media empire holds a lot of sway over most female demographics. Her voice is a trusted voice, and when seeking out a physician patients will lean on advice they know is dependable. Check out this list of Oprah approved physician blogs.
You will notice that each of the blogs is written with a personal touch; doctors talking about their loves, struggles and concerns about the present and future of healthcare. This is a smart digital media strategy. Pulling the curtain back and letting readers see who you are allows readers to feel like they are communicating with a real person, a person they can trust. And that will earn you repeat readers.
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