Effective Social Media for Doctors is About More Than Likes and Tweets

What tangible benifits will social media bring to your practice?

In the world of social media what you get depends on what you give. You have to be active and you have think beyond the standard practices of posting, linking and commenting. To get a real pulse reading from the local community you need to use more advanced social media practices.

For example, use a social media survey to determine what type of health screening event to host at your practice. A survey could also gain you a head start on the competition. If you specialize in dermatology or plastic surgery social media responses may tip you off to new procedures people in your area are interested in. With this valuable information you could take the steps necessary to add that procedure to your repertoire before the competition even realizes they need to catch-up. If those particular procedures are outside of your sphere of interest you could still offer needed consultation.

What doctors discuss among themselves isn't always what the patient population is interested in. Social media gives you the power of a focus group without any of the logistical headaches. 

Think beyond likes and tweets and discover what social media can do for you.